CAR RADIO-PERSONALITY

Silver Spike
TitleCAR RADIO-PERSONALITY
ClientTOKYO FM BROADCASTING
Product / ServiceHONDA SMILE MISSION
CategoryC02. Viral & Email Marketing, e-cards etc.
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN

Brief Explanation

Mission: Increase interaction with more people. Attract interest to capture new listeners. Solution: Turn the show’s equipment car into a car radio-personality! We structured an original radio personality dialog system: installed 3 years of footage, then taught the car modern Japanese language analyzing all open conversations on the web/SNS. On website, everyone could check out Petiteco’s current location. Talking about local places, the car finds its next destination from recommendations. These conversations created the next show. Results: In less than a month, visitors to the website increased 10 times, that’s more than 2 million people. We gained many new listeners!

Credits

Name Company Position
Masao Nakajima Dentsu Inc. Executive Producer
Kaoru Sugano Dentsu Inc. Creative Technologist
Nadya Kirillova Dentsu Inc. Copywriter
Yu Orai Dentsu Inc. Art Director
Takashi Kamada spfdesign Inc. Art Director/Design/Flash Development
Yuko Takada spfdesign Inc. Director
Satoshi Manaka spfdesign Inc. Html Markup
Kohei Yamamoto spfdesign Inc. Html Markup
Gen Okumura spfdesign Inc. Program
Nao Tokui Qosmo, Inc. Talking Development System
Kouki Yamada Qosmo, Inc. Talking Development System
Motoi Ishibashi Rhizomatiks Co., Ltd. Hardware Development
Yu Orai Dentsu Inc. Illustraion
Sayaka Shoji Illustraion
Taro Ishida Music Compose
Kazuya Toda LIFT CORPORATION Film Producer
Atsushi Ogawa LIFT CORPORATION Film Producer
Show Yanagisawa The Director's Guild Film Director
Ryota Akakamatsu Tokyo FM Broadcasting Producer
Naoko Tanaka Tokyo FM Broadcasting Producer
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