Title | SHARE WITH A FRIEND |
Brand | STARBUCKS COFFEE |
Product / Service | STARBUCKS DISCOVERIES |
Category | A02. Fast Moving Consumer Goods |
Entrant | I&S BBDO Tokyo, JAPAN |
Entrant Company: | I&S BBDO Tokyo, JAPAN |
Advertising/Web Design Agency: | I&S BBDO Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Hiroshi Murata | I/S Bbdo Inc. | Creative Director |
Ririko Murata | I/S Bbdo Inc. | Planner |
Peter Smyth | I/S Bbdo Inc. | Strategic Officer |
Yousuke Yamauchi | I/S Bbdo Inc. | Strategic Planner |
Toshiya Ichikawa | Proximity Japan | Senior Planning Director |
Hiroshi Kojima | Proximity Japan | Planning Director |
Tomohiro Hikami | Proximity Japan | Planning Director |
Mitsuru Nigata | Netyear Group Corporation. | Planner |
Masaru Kaku | Kirameki.ink | Producer |
Takaaki Oshima | Image United | Director |
Chie Oshima | Image United | Art Director |
Hiroyuki Takahashi | Photographer |
Starbucks is a great experiential brand. However, this campaign was for the Starbucks Ready-to-Drink product called Discoveries, that made it difficult to connect our RTD product with our core brand experience.