Title | ANYTHING4JETTA |
Brand | VOLKSWAGEN |
Product / Service | VOLKSWAGEN |
Category | D01. Integrated Digital Campaign |
Entrant | GREY DIGITAL Mumbai, INDIA |
Entrant Company: | GREY DIGITAL Mumbai, INDIA |
Advertising/Web Design Agency: | GREY DIGITAL Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Team Grey Digital | Grey Digital |
The 2011 all-new Volkswagen Jetta read like a quintessential product brief: a well-designed balance of power, style and comfort positioned for the dynamic performer. Our task was to make it the biggest car launch in the Indian digital space. We asked a simple question: What would you do for the all-new Jetta? Armed with a simple hashtag: #anything4jetta, brand loyalists, aspirers and other netizens helped make it the biggest Twitter campaign in a single country, ever. Scores of original videos, pictures and audio snippets were submitted as the campaign panned out via display advertising, mobile and digital installations on-ground.