Title | OSCAR CHARADES |
Brand | STAR MOVIES |
Product / Service | MEDIA & ENTERTAINMENT |
Category | B03. Consumer Services |
Entrant | GREY DIGITAL Mumbai, INDIA |
Entrant Company: | GREY DIGITAL Mumbai, INDIA |
Advertising/Web Design Agency: | GREY DIGITAL Mumbai, INDIA |
Name | Company | Position |
---|---|---|
Team Grey Digital | Grey Digital |
Star Movies has been the official broadcaster of the Oscar Awards for over a decade. The brief was to amplify this association online and drive tune-ins to the LIVE telecast. We created an interactive video based game on the YouTube masthead. The game featured “Oscar hosts” miming Oscar winning/nominated movies who prompted the audiences to guess them. Modeled on dumb charades, the game proved to be quite a hit with an average interaction time of over 50 seconds per view. Viewership to the telecast also increased by 16% over the previous year.