THE BIGGEST ONLINE CONCERT IN A BANNER

TitleTHE BIGGEST ONLINE CONCERT IN A BANNER
ClientSTAR TV
Product / ServiceMEDIA & ENTERTAINMENT
CategoryB01. Corporate Information
EntrantGREY DIGITAL Mumbai, INDIA
Entrant Company:GREY DIGITAL Mumbai, INDIA
Advertising/Web Design Agency:GREY DIGITAL Mumbai, INDIA

Brief Explanation

To launch a new general entertainment channel - Life OK, we created The Biggest Online Concert starring India’s finest musicians for an exclusive 8 hour long extravaganza. To grab the attention of users on msn.co.in, we devised a custom page takeover that settled into a banner on the home page through which we transmitted the concert live for its entire length of 8 hours. The MSN banner received over 850,000 views in that time span.

Credits

Name Company Position
Team Grey Digital Grey Digital
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