INSIGHT

Silver Spike
TitleINSIGHT
ClientSAMSUNG ELECTRONICS
Product/ServiceSAMSUNG CAMERA
CategoryA04. Other Consumer Products
EntrantCHEIL WORLDWIDE Seoul, SOUTH KOREA
Entrant Company:CHEIL WORLDWIDE Seoul, SOUTH KOREA
Advertising/Web Design Agency:CHEIL WORLDWIDE Seoul, SOUTH KOREA

Brief Explanation

Samsung camera starts to ask themselves what makes a better camera in addition to its superior image quality and precise technology. To answer the question, 'what makes an ultimate camera?' we decided to have very special photography class. We handed out cameras to a class of 11 visually impaired students at the Hanbit School for the Blind and spent 50 days with them teaching basic photography skills and taking them on shooting excursions. They took pictures relying on sounds, smells, textures. They captured on film everything they felt and imagined, and their photographs were brought together in a special exhibition.

Credits

Name Company Position
Ina Choi Cheil Worldwide Chief Creative Officer
Hye Won Oh Cheil Worldwide Executive Creative Director
Hyunjung Park Cheil Worldwide Copywriter
Myungpyo Eun Cheil Worldwide Copywriter
Hwaseok Jang Cheil Worldwide Art Director
Hayean Kim Cheil Worldwide Art Director
Taejin Im Cheil Worldwide Art Director
Jaebum Ahn Cheil Worldwide Account Director
Dongouk Seo Cheil Worldwide Account Executive
Janghwan Oh Cheil Worldwide Promo Director
Younjung Choo Cheil Worldwide Promo Planner
Charlse Cho Cheil Worldwide Interactive Director
Jung Seok Lee Cheil Worldwide Interactive Planner
Youngho Kang Sangsang Studio Photographer
Yang Hoon Kim Producer
John Park Addict Media Film Director
Yuhyun Cha Addict Media Film Producer
Soon Park Cm Park Sound Design
Jaehyung Park Design Fever Web Director
Sihwa Kim Solidworks Associates Promo Planner
Links
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