Title | WI-FICTION |
Brand | MELBOURNE WRITERS FESTIVAL |
Product / Service | 2011 MELBOURNE WRITERS FESTIVAL |
Category | C06. Other Digital Channels |
Entrant | JWT Melbourne , AUSTRALIA |
Entrant Company: | JWT Melbourne, AUSTRALIA |
Advertising/Web Design Agency: | JWT Melbourne, AUSTRALIA |
Name | Company | Position |
---|---|---|
Richard Muntz | Jwt Melbourne | Executive Creative Director |
Jim Ritchie | Jwt Melbourne | Creative Director/Copywriter |
Deborah Frenkel | Jwt Melbourne | Copywriter |
Anuj Mehra | Jwt Melbourne | Planner |
Prue Tehan | Jwt Melbourne | Account Director |
Melissa Benavides | Jwt Melbourne | Account Manager |
James Wright | Jwt Melbourne | Account Manager |
Wi-Fiction is a totally new digital medium of storytelling. A mysterious box containing a set of Wi-Fi routers was placed in Federation Square – Melbourne’s cultural epicentre and Australia’s biggest free Wi-Fi hot spot. When anyone took advantage of the free Wi-Fi, they saw that the list of network names had conspired to create short and humorous stories. Special characters prefixed each line, keeping them at the top of the pop-up window and locked in order. During the Festival, over 65,000 visitors were exposed to over 20 different Wi-Fiction stories, bringing to life the Festival theme, ‘Stories Unbound.’