OK GO - ALL IS NOT LOST

Silver Spike
TitleOK GO - ALL IS NOT LOST
BrandGOOGLE
Product / ServiceGOOGLE CHROME
CategoryA05. Consumer Services
EntrantHAKUHODO Tokyo, JAPAN
Entrant Company:HAKUHODO Tokyo, JAPAN
Advertising/Web Design Agency:HAKUHODO Tokyo, JAPAN

Credits

Name Company Position
Tyo Id
Aoi Promotion
1?10 Design
Futurek
Kaibutsu
Ok Go
Paracadute
Pilobolus

Brief Explanation

Develop a music video unlike any other. In this contents, you can enter a message and see it brought to life by dancers within the video. OK Go and Pilobolus dancers are filmed through a clear floor, making increasingly complex shapes, and eventually words. Different shots are rendered in different browser windows that move, re-size and re-align throughout the piece. Original message cards and videos are generated, which users can share with the world. The result is ; created massive buzz in over 200 countries and areas, drove Chrome usage and nominated at the 54th Grammy Awards.

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