PHILIPS AIRFLOSS

TitlePHILIPS AIRFLOSS
ClientPHILIPS
Product / ServicePHILIPS SONICARE AIRFLOSS
CategoryA02. Fast Moving Consumer Goods
EntrantINNORED Seoul, SOUTH KOREA
Entrant Company:INNORED Seoul, SOUTH KOREA
Advertising/Web Design Agency:INNORED Seoul, SOUTH KOREA

Brief Explanation

Philips Electronics invented an innovative Dental Cleaner that is convenient and effective. However, the general Korean public didn’t feel the necessity of a Dental Cleaner. How can we communicate the necessity of dental care and persuade the consumers to choose Philips AirFloss? Because ‘‘Dental Care education’ can be boring, we cast 4 most popular comedians, dressed them as teeth, and created an online Interaction Game to make “fun learning” possible. The four teeth gave various reactions for different spots, making the game entertaining. Within 3 weeks, 200,000 people played the game and are readily sharing the “fun learning” experience.

Credits

Name Company Position
Kang Min Seo Innored Campaign Director
Sung Hoon Ryu Innored Executive Creative Director
Tai Jin Yun Innored Story Director
Sang Myung Park Innored Creative Director
Ji Eon Kim Innored Account Executive
Min Ju Kang Innored Account Executive
Na Young Kim Innored Account Executive
Links
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