Title | IT'S MORE FUN IN THE PHILIPPINES |
Brand | DEPARTMENT OF TOURISM |
Product / Service | TOURISM |
Category | D01. Integrated Digital Campaign |
Entrant | BBDO GUERRERO Makati City, THE PHILIPPINES |
Entrant Company: | BBDO GUERRERO Makati City, THE PHILIPPINES |
Advertising/Web Design Agency: | BBDO GUERRERO Makati City, THE PHILIPPINES |
Name | Company | Position |
---|---|---|
Sugar Perez/Monica Angeles | BBDO Guerrero | Design |
Rizza Garcia | BBDO Guerrero | Art Director |
Corey Cruz/Jeck Ebreo | BBDO Guerrero | Art Director |
Ian Sta Maria/Karen Gosingan | BBDO Guerrero | Art Director |
Manny Vailoces | BBDO Guerrero | Final Art |
Al Salvador | BBDO Guerrero | Print Producer |
Ley Mababangloob/Claren Torres | BBDO Guerrero | Art Director |
Eia Garcia/Sheena Siao | BBDO Guerrero | Copywriter |
Jing Abellera/Ino Magno | Just Add Water | Producer |
Ombet Traspe/Paolo Acosta | BBDO Guerrero | Accounts |
Iking Uy/Lory Zara | BBDO Guerrero | Accounts |
Fran Gonzalez/Tony Harris | BBDO Guerrero | Accounts |
Cristina Buenaventura | BBDO Guerrero | Strategic Planner |
Manny Nepomuceno. | BBDO Guerrero | Digital |
Marissa Manaloto/Dennis Billano | BBDO Guerrero | Digital |
Roshan Nandwani | BBDO Guerrero | Digital |
Dale Lopez | BBDO GUERRERO | Creative Director |
Meggy de Guzman | BBDO Guerrero | Creative Director/Copywriter |
Tin Sanchez | BBDO Guerrero | Ecd/Copywriter |
Jao Bautista | BBDO Guerrero | CD/Copywriter |
Dennis Nierra | BBDO Guerrero | Art Director |
Ian Sta. Maria | BBDO Guerrero | Associate Creative Director |
The Philippines. Fantastic beaches. Friendly people. But compared to Thailand’s 19 million and Malaysia’s 25 million tourists, we were only getting a fraction—4 million to be exact. And there wasn’t much money for a global media campaign. But we had the pride of millions of Filipinos. So we needed a rallying cry. And a way to bring it to life. Rather than just another ‘people’ campaign we a ‘people’s campaign.’ One where the voice of 95 million Filipinos (27M of whom are active on Facebook) could be expressed in one idea: It’s more fun in the Philippines. This was seeded in one-on-one meetings with key journalists and bloggers in the days preceding the official launch to over 100 media practitioners.