IT'S MORE FUN IN THE PHILIPPINES

Bronze Spike
TitleIT'S MORE FUN IN THE PHILIPPINES
ClientDEPARTMENT OF TOURISM
Product / ServiceTOURISM
CategoryD01. Integrated Digital Campaign
EntrantBBDO GUERRERO Makati City, THE PHILIPPINES
Entrant Company:BBDO GUERRERO Makati City, THE PHILIPPINES
Advertising/Web Design Agency:BBDO GUERRERO Makati City, THE PHILIPPINES

Brief Explanation

The Philippines. Fantastic beaches. Friendly people. But compared to Thailand’s 19 million and Malaysia’s 25 million tourists, we were only getting a fraction—4 million to be exact. And there wasn’t much money for a global media campaign. But we had the pride of millions of Filipinos. So we needed a rallying cry. And a way to bring it to life. Rather than just another ‘people’ campaign we a ‘people’s campaign.’ One where the voice of 95 million Filipinos (27M of whom are active on Facebook) could be expressed in one idea: It’s more fun in the Philippines. This was seeded in one-on-one meetings with key journalists and bloggers in the days preceding the official launch to over 100 media practitioners.

Credits

Name Company Position
Sugar Perez/Monica Angeles BBDO Guerrero Design
Rizza Garcia BBDO Guerrero Art Director
Corey Cruz/Jeck Ebreo BBDO Guerrero Art Director
Ian Sta Maria/Karen Gosingan BBDO Guerrero Art Director
Manny Vailoces BBDO Guerrero Final Art
Al Salvador BBDO Guerrero Print Producer
Ley Mababangloob/Claren Torres BBDO Guerrero Art Director
Eia Garcia/Sheena Siao BBDO Guerrero Copywriter
Jing Abellera/Ino Magno Just Add Water Producer
Ombet Traspe/Paolo Acosta BBDO Guerrero Accounts
Iking Uy/Lory Zara BBDO Guerrero Accounts
Fran Gonzalez/Tony Harris BBDO Guerrero Accounts
Cristina Buenaventura BBDO Guerrero Strategic Planner
Manny Nepomuceno. BBDO Guerrero Digital
Marissa Manaloto/Dennis Billano BBDO Guerrero Digital
Roshan Nandwani BBDO Guerrero Digital
Dale Lopez BBDO GUERRERO Creative Director
Meggy de Guzman BBDO Guerrero Creative Director/Copywriter
Tin Sanchez BBDO Guerrero Ecd/Copywriter
Jao Bautista BBDO Guerrero CD/Copywriter
Dennis Nierra BBDO Guerrero Art Director
Ian Sta. Maria BBDO Guerrero Associate Creative Director
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