| Title | SEA OF SUPPORT |
| Brand | REPUBLIC OF SINGAPORE NAVY |
| Product / Service | RECRUITMENT |
| Category | A07. Public Service, Charity & Fund Raising |
| Entrant | Y&R SINGAPORE, SINGAPORE |
| Entrant Company: | Y&R SINGAPORE, SINGAPORE |
| Advertising/Web Design Agency: | Y&R SINGAPORE, SINGAPORE |
| Name | Company | Position |
|---|---|---|
| Han Ming Toh | Y/R Singapore | Creative Director |
| Wern Kee Lim | Y/R Singapore | Digital Art Director |
| Sze Sze Ong | Y/R Singapore | Digital Art Director |
| Emir Shafri | Y/R Singapore | Copywriter |
| Adam Miranda | Y/R Singapore | Senior Copywriter |
| Matt Grim | Y/R Singapore | Copywriter |
| Joshua Hepburn | Y/R Singapore | Copywriter |
| Kittisak Poonnotok | Y/R Singapore | Art Director |
| Alison Chan | Y/R Singapore | Fa Artist |
| Anthony Khoo | Y/R Singapore | Chief Client Officer |
| Kea Sui Hong | Y/R Singapore | Senior Account Director |
| Chew Fung Wee | Y/R Singapore | Account Executive |
| Phoebe Lee | Y/R Singapore | Digital Project Manager |
| Wendy Koh | Y/R Singapore | Digital Project Manager |
| Justin Chua | Y/R Singapore | Production Manager |
| Jack Tan | Whooshpro | Developer |
| Cassandra Tan | Colourscan | Production Manager |
| Peter | Adscreen | Propmaker |
To the average Singaporean, the Navy did nothing more than protect this tiny island nation's waters. To show Singaporeans that the Navy did more than that, we created Sea of Support, a digital platform that connected Singaporeans to real life naval personnel who were keeping sea trade free in the pirate-infested Gulf of Aden. Users could send in their messages of support and thanks to the naval personnel. By connecting Singaporeans with actual naval personnel, we not only instilled a sense of pride for the Navy, but also showed that the Navy was a force for good beyond our horizons.