THE PERFECT LAGER PROJECT

Gold Spike
TitleTHE PERFECT LAGER PROJECT
ClientCASELLA
Product / ServiceARVO
CategoryD01. Integrated Digital Campaign
EntrantANALOGFOLK Sydney, AUSTRALIA
Entrant Company:ANALOGFOLK Sydney, AUSTRALIA
Advertising/Web Design Agency:ANALOGFOLK Sydney, AUSTRALIA

Brief Explanation

The Perfect Lager Project aimed to create the perfect lager for our trendy, urban target market. To find out what they liked (and didn’t like), we created an iPhone app that captured information about the beers they were drinking and the environment in which they drank them. Over 100,000 data points were handed over to Casella’s master brewers, who then produced two potentially perfect lagers. The two brews launched simultaneously, with cases and 6-packs split 50/50. People were then asked to vote online to keep their favourite. Because, in the end, there can only be one perfect lager.

Credits

Name Company Position
Matt Grogan Analogfolk Creative Director
Matt Robinson Managing Director & Head of Strategy
Matt Grogan Creative Director
Larissa Best Client Partner
Peter Vahaviolos Lead Creative Technologist
John Jordan Senior Art Director
Anton Posa Senior Copywriter
Chris Jeffree Designer
Ronit Ambarchi Senior Producer
Jo Yates Senior Producer
Marina Younger Associate Producer
Sophie Broad Community Manager
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