| Title | AMAZING ME |
| Brand | NOKIA THAILAND |
| Product / Service | NOKIA LUMIA |
| Category | C04. Community Applications |
| Entrant | WUNDERMAN Bangkok, THAILAND |
| Entrant Company: | WUNDERMAN Bangkok, THAILAND |
| Advertising/Web Design Agency: | WUNDERMAN Bangkok, THAILAND |
| Name | Company | Position |
|---|---|---|
| Chatchawan Sangpreedeekorn | Wunderman Bangkok | Head Of Planning |
| Mechael Corp Dyrendal | Wunderman Bangkok | Account Director |
| Rattikan Hatsanaibodin | Wunderman Bangkok | Interactive Manager |
| Sethathip Sethanandha | Wunderman Bangkok | Head Of Digital Creative |
| Siriporn Settaphakorn | Wunderman Bangkok | Digital Project Manager |
The digital activity needed to amplify the launch of the Nokia Lumia range and showcase Nokia's NEW Brand Identity shifting from "Connecting People" to "Everyday Adventure" - Amazing Everyday. To sustain the campaign we came up with an innovative idea that gives consumers an AMAZING experience of their own (Facebook) lives with the application "Amazing Me". There were NO PRIZES for participating yet in just 4 weeks we got 17,500 Unique Participants (300% above KPI), 17,000 new FB fans and our Talking About This score hit an amazing 8,500 (highest ever since the launch of the FB page).