FLYING BANNER

Short List
TitleFLYING BANNER
ClientPARROT
Product / ServiceAR DRONE
CategoryB02. Consumer Products
EntrantBEACON COMMUNICATIONS Tokyo, JAPAN
Entrant Company:BEACON COMMUNICATIONS Tokyo, JAPAN
Advertising/Web Design Agency:BEACON COMMUNICATIONS Tokyo, JAPAN
2nd Advertising/Web Design Agency:LEO BURNETT Tokyo, JAPAN

Brief Explanation

CHALLENGE The AR Drone is the world’s first WiFi controlled quadricopter piloted by multi-touch on a smartphone. We simply needed to get people to feel the fun of this unreal innovation. SOLUTION We developed a banner ad which lets consumers actually experience what it feels like to “control a drone with a smartphone.”

Credits

Name Company Position
Yongbom Seo Beacon Communications K.k. Interactive Creative Director
Taketo Igarashi Beacon Communications K.k. Creative Director/Copywriter
Yusuke Morotomi Beacon Communications K.k. Creative Director/Art Director
Yukichi Shikata Beacon Communications K.k. Creative Director/Art Director
Tadayuki Sugahara Beacon Communications K.k. Digital Producer
Kosuke Mizushima Beacon Communications K.k. Account Supervisor
Jon King Beacon Communications K.k. Executive Creative Director
Yukihiro Byodo Sanfride Director
Kiyoshi Honda Sanfride Producer/Designer
Fumio Tanaka Sanfride Producer/Designer
Hiroki Imatake Sanfride Designer
Ganji Takata Sanfride Technical Director
Hisayoshi Hayashi Freelance Flash
Hisahiro Chofuku Livedoor Media Planner
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