Title | FLYING BANNER |
Brand | PARROT |
Product / Service | AR DRONE |
Category | B02. Consumer Products |
Entrant | BEACON COMMUNICATIONS Tokyo, JAPAN |
Entrant Company: | BEACON COMMUNICATIONS Tokyo, JAPAN |
Advertising/Web Design Agency: | BEACON COMMUNICATIONS Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | LEO BURNETT Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yongbom Seo | Beacon Communications K.k. | Interactive Creative Director |
Taketo Igarashi | Beacon Communications K.k. | Creative Director/Copywriter |
Yusuke Morotomi | Beacon Communications K.k. | Creative Director/Art Director |
Yukichi Shikata | Beacon Communications K.k. | Creative Director/Art Director |
Tadayuki Sugahara | Beacon Communications K.k. | Digital Producer |
Kosuke Mizushima | Beacon Communications K.k. | Account Supervisor |
Jon King | Beacon Communications K.k. | Executive Creative Director |
Yukihiro Byodo | Sanfride | Director |
Kiyoshi Honda | Sanfride | Producer/Designer |
Fumio Tanaka | Sanfride | Producer/Designer |
Hiroki Imatake | Sanfride | Designer |
Ganji Takata | Sanfride | Technical Director |
Hisayoshi Hayashi | Freelance | Flash |
Hisahiro Chofuku | Livedoor | Media Planner |
CHALLENGE The AR Drone is the world’s first WiFi controlled quadricopter piloted by multi-touch on a smartphone. We simply needed to get people to feel the fun of this unreal innovation. SOLUTION We developed a banner ad which lets consumers actually experience what it feels like to “control a drone with a smartphone.”