Title | INSTANT ASTRONAUT - BANNER |
Brand | VODAFONE |
Product / Service | SAMSUNG SIII |
Category | B02. Consumer Products |
Entrant | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
Entrant Company: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | DRAFTFCB NEW ZEALAND Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
James Mok | Draftfcb | Executive Creative Director |
Adam Taylor | Draftfcb | Copywriter |
Anthony Bell | Draftfcb | Art Director |
Fleur Head | Draftfcb | Head Of Account Service |
Katie Loverich | Draftfcb | Senior Account Manager |
Rebecca Simpson | Draftfcb | Account Executive |
Kevin Akers | Draftfcb | Digital Producer |
The Samsung GALAXY S III is the future of smartphone technology. To launch the phone, we offered the most futuristic prize possible – a trip to outer space. A number of Rich Media Banners were used to transform ordinary web users into instant astronauts. We took control of the user’s computer’s in-built camera and put their face in our astronaut suit. Our face-tracking software locked-on to the user so wherever they moved, their on-screen astronaut followed. We brought outer space into people’s homes and workplaces giving users a unique and engaging taste of space.