Brief Explanation

Cancer-related collateral generally identifies cancer’s negative aspects. Cancer Council decided that a more promising approach to facing the disease would be to minimise negative connotations and display their data with a positive direction. Our solution was a graphical experience designed to educate and inform the user, enticing them to interact with a series of cancer related questions. By turning the content interactive, we exceed their digital and emotional expectations for this subject matter. Based around the theme of ‘Hope’, the graphics are inspired by 1950s biology print designs work with fresh colours demonstrating how 30% of cancers are preventable, offering a positive approach to an often delicate subject.