HOPE WEBSITE

TitleHOPE WEBSITE
ClientCANCER COUNCIL NSW
Product / ServiceHEALTH RELATED CHARITY
CategoryA07. Public Service, Charity & Fund Raising
EntrantDDB Sydney, AUSTRALIA
Entrant Company:DDB Sydney, AUSTRALIA
Advertising/Web Design Agency:DDB Sydney, AUSTRALIA

Brief Explanation

Cancer-related collateral generally identifies cancer’s negative aspects. Cancer Council decided that a more promising approach to facing the disease would be to minimise negative connotations and display their data with a positive direction. Our solution was a graphical experience designed to educate and inform the user, enticing them to interact with a series of cancer related questions. By turning the content interactive, we exceed their digital and emotional expectations for this subject matter. Based around the theme of ‘Hope’, the graphics are inspired by 1950s biology print designs work with fresh colours demonstrating how 30% of cancers are preventable, offering a positive approach to an often delicate subject.

Credits

Name Company Position
Ramon Rodriguez Ddb Sydney Design Director/Design
Domenic Bartolo Ddb Sydney Art Director/Design
Chris Peck Ddb Sydney Copywriter
Matt Melik Ddb Sydney Strategy
Charles Rallings Ddb Sydney Strategy
Cathy Peare Ddb Sydney Account Director
Desiree O'farell Ddb Sydney Producer
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