FALL IN LUXURY WEBSITE

TitleFALL IN LUXURY WEBSITE
ClientVOLKSWAGEN
Product / ServiceVOLKSWAGEN TOUAREG
CategoryA03. Cars & Automotive
EntrantDDB Sydney, AUSTRALIA
Entrant Company:DDB Sydney, AUSTRALIA
Advertising/Web Design Agency:DDB Sydney, AUSTRALIA

Brief Explanation

To launch the new Volkswagen Touareg to the Australian luxury SUV market. We needed to create a website that would let people discover all the features of the Touareg while using the hapless sleepwalker from the TV campaign. The solution: We created an interactive website set in our sleepwalker’s garage at the dead of night. Users could discover all the features of the Touareg, with poor, comatosed Todd along as the tour guide. There’s was plenty to discover and sometimes Todd antics were as interesting as his beloved Touareg.

Credits

Name Company Position
Steve Wakelam Ddb Sydney Creative Director
Nick Pringle Ddb Sydney Creative Director
Ramon Rodriguez Ddb Sydney Design Director
Per Thorreson Ddb Sydney Flash Developer
Marcio Puga Ddb Sydney Flash Developer
Mauricio Massaia Ddb Sydney Flash Developer
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