GET CLOSER

TitleGET CLOSER
ClientACUVUE
Product / ServiceACUVUE MOIST CONTACT LENS
CategoryC06. Other Digital Channels
EntrantMcCANN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:McCANN TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:McCANN TAIWAN Taipei, CHINESE TAIPEI

Brief Explanation

people are used to interacting with friends only via their computers or smart phones, while true friendship should involve face-to-face get together. For this reason, we have the “Get Closer” concept . We also provided creative props in the big photo frame You and your friends will go beyond your limit to squeeze in/onto this prop, may it be holding on to each other tightly.... The camera would stick out a sign to ask you “GET CLOESR. And you’d receive a Polaroid photo! The Event allows everyone enjoy the fun and to greater extreme while delivering the concept “Get Closer”

Credits

Name Company Position
Paul Hung Mccann Taiwan Creative Director
Evan Fu Mccann Taiwan Copywriter
Tracy Jheng Mccann Taiwan Copywriter
Crow Hsieh Mccann Taiwan Art Director
Jeff Wen Mccann Taiwan Assosiate Business Director
Jj Lu Mccann Taiwan Account Executive
Chung/Li Director
Wei-Hsin/Chang Production House Producer
Links
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