PERFECT LIKE A DREAM

TitlePERFECT LIKE A DREAM
ClientINTEL
Product / ServiceINTEL ULTRABOOK
CategoryA06. Business Products & Services
EntrantMcCANN TAIWAN Taipei, CHINESE TAIPEI
Entrant Company:McCANN TAIWAN Taipei, CHINESE TAIPEI
Advertising/Web Design Agency:McCANN TAIWAN Taipei, CHINESE TAIPEI

Brief Explanation

With an emphasis on its ultra thinness, battery life, responsiveness, and security, Ultrabook has given a new definition to the new-genre of light and thin laptops. The dream laptop features dream star Leehom Wang as its endorser, so the launch concept is: “Perfect Like A Dream”! For this reason, we decided to shoot a micro film . With the new specifications, Ultrabook is perfect inside-out, just like a dream lover. Perfect Like A Dream. The Ultrabook launch campaign can be divided into two phases: 【Teaser】Shoot 3 teaser films surrounding the theme. 【launch】The revelation of Leehom Wang’s dream lover!

Credits

Name Company Position
Paul Hung Mccann Taiwan Creative Director
Evan Fu Mccann Taiwan Copywriter
Tower Chang Mccann Taiwan Art Director
Jeff Wen Mccann Taiwan
Felicia Lin Mccann Taiwan
Anderson Chen Mccann Taiwan Account Executive
Chia-Hua/Chin Director
Jeffrey Yuan Production House Producer
Links
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