| Title | TO BE A LIFE DRINK |
| Brand | OTSUKA PHARMACEUTICAL |
| Product / Service | POCARI SWEAT |
| Category | D01. Integrated Digital Campaign |
| Entrant | DAIKO ADVERTISING Tokyo, JAPAN |
| Entrant Company: | DAIKO ADVERTISING Tokyo, JAPAN |
| Advertising/Web Design Agency: | DAIKO ADVERTISING Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryo Umeda | Daiko Advertising Inc. | Producer |
| Takahiro Kishi | Daiko Advertising Inc. | Creative Director |
| Misaki Tsuchiyama | Daiko Advertising Inc. | Planner |
| Minoru Tanaka | Pickles Inc. | Creative Director |
| Shinichiro Takahashi | Pickles Inc. | Art Director |
| Mio Yamashita | Pickles Inc. | Interactive Designer |
| Yuko Eto | Pickles Inc. | Illustlator/Computer Aritist |
| Kyung-Tae Kim | Pickles Inc. | Computer Aritist |
| Genya Okada | Pickles Inc. | Computer Aritist |
| Hirotaka Uchiyama | Illustlator |
Our idea is to encourage people talk about POCARI SWEAT more in their lives. First, we created the entertainment questionnaire application “POCARI IQ Check” on Facebook which was designed to occupy people’s news feeds with a series of 3 pictures as an application result. Second, we sent out POCARI shochu-mimai to our fans which is a traditional Japanese summer greeting card. Third, we created the interactive radio program“POCARI SWEAT REQUEST-ON-LINE”that accepts the song requests through Facebook. Third, we asked users to submit their original POCARI SWEAT product copies on Facebook for actual banner advertisements.