| Title | POCARI IQ CHECK |
| Brand | OTSUKA PHARMACEUTICAL |
| Product / Service | POCARI SWEAT |
| Category | C04. Community Applications |
| Entrant | DAIKO ADVERTISING Tokyo, JAPAN |
| Entrant Company: | DAIKO ADVERTISING Tokyo, JAPAN |
| Advertising/Web Design Agency: | DAIKO ADVERTISING Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Ryo Umeda | Daiko Advertising Inc. | Producer |
| Takahiro Kishi | Daiko Advertising Inc. | Creative Director |
| Misaki Tsuchiyama | Daiko Advertising Inc. | Planner |
| Minoru Tanaka | Pickles Inc. | Creative Director |
| Shinichiro Takahashi | Pickles Inc. | Art Director |
| Mio Yamashita | Pickles Inc. | Interactive Designer |
| Yuko Eto | Pickles Inc. | Illustlator/Computer Aritist |
| Kyung-Tae Kim | Pickles Inc. | Computer Aritist |
| Genya Okada | Pickles Inc. | Computer Aritist |
| Hirotaka Uchiyama | Illustlator |
Facebook application “POCARI IQ Check” is a questionnaire application about hydration in everyday life, and it automatically visualizes the answers. The IQ means Ion Quality, a parody on intelligent quotient. We occupy Japanese people’s news feeds with a series of 3 pictures as an application result. The pictures are illustrated with the color of the POCARI SWEAT brand, blue and white. As a result, the application received and showed 44,000 responses from the users in 2 weeks.The Facebook page obtained 12,000 fans on the day the page opened, and increased to 66,000 within 2 weeks.