| Title | AUTO START/STOP |
| Brand | BMW MALAYSIA |
| Product / Service | SCREENSAVER |
| Category | C03. Interactive Tools |
| Entrant | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Entrant Company: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Advertising/Web Design Agency: | NAGA DDB MALAYSIA Selangor, MALAYSIA |
| Name | Company | Position |
|---|---|---|
| Ted Lim | Naga Ddb Malaysia | Executive Creative Director |
| Grenville Francis | Naga Ddb Malaysia | Art Director |
| Grenville Francis | Naga Ddb Malaysia | Copywriter |
| Joel Lim | Naga Ddb Malaysia | Art Director |
| Joel Lim | Naga Ddb Malaysia | Copywriter |
| Ted Lim | Naga Ddb Malaysia | Art Director |
| Ted Lim | Naga Ddb Malaysia | Copywriter |
| Kevin Teh | Naga Ddb Malaysia | Client Service |
| Elaine Giam | Naga Ddb Malaysia | Client Service |
| Vanessa Gan | Naga Ddb Malaysia | Client Service |
| Azhar Razali | Anticsstudio | Web Designer |
| Khalid Hilabi | Anticsstudio | Programmer |
| Patrick Heng | Anticsstudio | Programmer |
| David Barton-Grimley | Anticsstudio | Programmer |
| Chan Ming Yen | Bmw Malaysia Sdn Bhd | Crm Manager |
BMWs have an energy-reducing feature called Auto Start/Stop that turns the engine off when you brake and come to a complete stop. And turns it back on again when you press the accelerator. To demonstrate this, we developed a screensaver that mimics the technology. The BMW ECO PRO Screensaver detects your face using the webcam, and switches the screen off when you move away. It comes back on when your face is detected again. The app is downloadable from BMW-owned web media and users can experience the BMW Auto Start/Stop technology on their computers whilst enjoying the power-saving benefits.