AUTO START/STOP

TitleAUTO START/STOP
ClientBMW MALAYSIA
Product / ServiceSCREENSAVER
CategoryA03. Cars & Automotive
EntrantNAGA DDB MALAYSIA Selangor, MALAYSIA
Entrant Company:NAGA DDB MALAYSIA Selangor, MALAYSIA
Advertising/Web Design Agency:NAGA DDB MALAYSIA Selangor, MALAYSIA

Brief Explanation

BMWs have an energy-reducing feature called Auto Start/Stop that turns the engine off when you brake and come to a complete stop. And turns it back on again when you press the accelerator. To demonstrate this, we developed a screensaver that mimics the technology. The BMW ECO PRO Screensaver detects your face using the webcam, and switches the screen off when you move away. It comes back on when your face is detected again. The app is downloadable from BMW-owned web media and users can experience the BMW Auto Start/Stop technology on their computers whilst enjoying the power-saving benefits.

Credits

Name Company Position
Ted Lim Naga Ddb Malaysia Executive Creative Director
Grenville Francis Naga Ddb Malaysia Art Director
Grenville Francis Naga Ddb Malaysia Copywriter
Joel Lim Naga Ddb Malaysia Art Director
Joel Lim Naga Ddb Malaysia Copywriter
Ted Lim Naga Ddb Malaysia Art Director
Ted Lim Naga Ddb Malaysia Copywriter
Kevin Teh Naga Ddb Malaysia Client Service
Elaine Giam Naga Ddb Malaysia Client Service
Vanessa Gan Naga Ddb Malaysia Client Service
Azhar Razali Anticsstudio Web Designer
Khalid Hilabi Anticsstudio Programmer
Patrick Heng Anticsstudio Programmer
David Barton-Grimley Anticsstudio Programmer
Chan Ming Yen Bmw Malaysia Sdn Bhd Crm Manager
Links
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