| Title | BREAK THE WALL |
| Brand | ORBIS |
| Product / Service | EYE CHARITY |
| Category | A07. Public Service, Charity & Fund Raising |
| Entrant | LEO BURNETT HONG KONG, HONG KONG |
| Entrant Company: | LEO BURNETT HONG KONG, HONG KONG |
| Advertising/Web Design Agency: | LEO BURNETT HONG KONG, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Connie Lo | Leo Burnett Hong Kong | Executive Creative Director |
| Brian Ma | Leo Burnett Hong Kong | Deputy Executive Creative Director/Art Director |
| Alfred Wong | Leo Burnett Hong Kong | Creative Director/Copywriter |
| Wen Louie | Leo Burnett Hong Kong | Creative Director/Copywriter |
| Kenny Ip | Leo Burnett Hong Kong | Senior Art Director |
| Leo Yeung | Leo Burnett Hong Kong | Senior Art Director |
| Arnold Au | Leo Burnett Hong Kong | Copywriter |
| Kelvin Ngai | Leo Burnett Hong Kong | Digital Producer |
| Isa Wai | Leo Burnett Hong Kong | Agency Producer |
| Margaret Chan | Leo Burnett Hong Kong | Management Supervisor |
| Hanford Sheng | Leo Burnett Hong Kong | Brand Manager |
| Corinne Cheng | Leo Burnett Hong Kong | Brand Executive |
| Prodip Leung | Illustrator | |
| Kaon Chan | Photographer | |
| Kim Ho | Retoucher | |
| Kennedy Pang | Digital Consultant | |
| Kit Man | Kit Da Studio | Web Developer |
Like the East Germans imprisoned by the Berlin Wall, 39 million blind people are held hostage by a wall of darkness. To galvanize our target, Orbis gave them their own historical moment, their own wall to bring down. At TheDarkWall.com, each visitor could take part in tearing down this wall. And just like Berlin, they could take away the actual piece of wall they broke. Each fragment was individually recreated and delivered to the donor, containing a unique part of the illustration as concrete proof of an act that took place in cyberspace, but impacted the real world.