BREAK THE WALL

TitleBREAK THE WALL
ClientORBIS
Product / ServiceEYE CHARITY
CategoryA07. Public Service, Charity & Fund Raising
EntrantLEO BURNETT HONG KONG, HONG KONG
Entrant Company:LEO BURNETT HONG KONG, HONG KONG
Advertising/Web Design Agency:LEO BURNETT HONG KONG, HONG KONG

Brief Explanation

Like the East Germans imprisoned by the Berlin Wall, 39 million blind people are held hostage by a wall of darkness. To galvanize our target, Orbis gave them their own historical moment, their own wall to bring down. At TheDarkWall.com, each visitor could take part in tearing down this wall. And just like Berlin, they could take away the actual piece of wall they broke. Each fragment was individually recreated and delivered to the donor, containing a unique part of the illustration as concrete proof of an act that took place in cyberspace, but impacted the real world.

Credits

Name Company Position
Connie Lo Leo Burnett Hong Kong Executive Creative Director
Brian Ma Leo Burnett Hong Kong Deputy Executive Creative Director/Art Director
Alfred Wong Leo Burnett Hong Kong Creative Director/Copywriter
Wen Louie Leo Burnett Hong Kong Creative Director/Copywriter
Kenny Ip Leo Burnett Hong Kong Senior Art Director
Leo Yeung Leo Burnett Hong Kong Senior Art Director
Arnold Au Leo Burnett Hong Kong Copywriter
Kelvin Ngai Leo Burnett Hong Kong Digital Producer
Isa Wai Leo Burnett Hong Kong Agency Producer
Margaret Chan Leo Burnett Hong Kong Management Supervisor
Hanford Sheng Leo Burnett Hong Kong Brand Manager
Corinne Cheng Leo Burnett Hong Kong Brand Executive
Prodip Leung Illustrator
Kaon Chan Photographer
Kim Ho Retoucher
Kennedy Pang Digital Consultant
Kit Man Kit Da Studio Web Developer
Links
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