| Title | SIGNED FINDS |
| Brand | ST VINCENT DE PAUL SOCIETY |
| Product / Service | VINNIE'S CHARITY THRIFT STORE |
| Category | C04. Community Applications |
| Entrant | GEORGE PATTERSON Y&R Sydney, AUSTRALIA |
| Entrant Company: | GEORGE PATTERSON Y&R Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | GEORGE PATTERSON Y&R Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Julian Watt | George Patterson Y/R Sydney | Executive Creative Director |
| Luke Simkins | George Patterson Y/R Sydney | Copywriter/Art Director/ |
| David Jackson | George Patterson Y/R Sydney | Digital Art Director |
| Michaela Brown | George Patterson Y/R Sydney | Planner/Copywriter |
| Paul Coles | George Patterson Y/R Sydney | Group Account Director |
| Alex Hay | George Patterson Y/R Sydney | Agency Producer |
| Corina Oborocianu | George Patterson Y/R Sydney | Account Manager |
| Ben Akers | George Patterson Y/R Sydney | Copywriter |
| Josh Logue | Mathematics | Director |
| Nathan Dunn | George Patterson Y/R Sydney | Illustrator/Designer |
| Steven Iannello | George Patterson Y/R Sydney | Art Director |
We created a multi-platform campaign called ‘Signed Finds.’ Where music fans can get their hands on an amazing piece of memorabilia while helping people in need. Leading Australian and international artist including MOBY have autographed and donated personal items that are hidden in Vinnie’s 253 outlets. Fans receive hints about items’ whereabouts through a dedicated FaceBook page and then hit the stores to find them, increasing foot traffic through the stores. For a cost of $6148 over three months we: • Organically generated a fan base of 30,000 + • Generated $1mil+ in free media. • Moved $784,638 through the tills.