SIGNED FINDS

TitleSIGNED FINDS
ClientST VINCENT DE PAUL SOCIETY
Product / ServiceVINNIE'S CHARITY THRIFT STORE
CategoryC04. Community Applications
EntrantGEORGE PATTERSON Y&R Sydney, AUSTRALIA
Entrant Company:GEORGE PATTERSON Y&R Sydney, AUSTRALIA
Advertising/Web Design Agency:GEORGE PATTERSON Y&R Sydney, AUSTRALIA

Brief Explanation

We created a multi-platform campaign called ‘Signed Finds.’ Where music fans can get their hands on an amazing piece of memorabilia while helping people in need. Leading Australian and international artist including MOBY have autographed and donated personal items that are hidden in Vinnie’s 253 outlets. Fans receive hints about items’ whereabouts through a dedicated FaceBook page and then hit the stores to find them, increasing foot traffic through the stores. For a cost of $6148 over three months we: • Organically generated a fan base of 30,000 + • Generated $1mil+ in free media. • Moved $784,638 through the tills.

Credits

Name Company Position
Julian Watt George Patterson Y/R Sydney Executive Creative Director
Luke Simkins George Patterson Y/R Sydney Copywriter/Art Director/
David Jackson George Patterson Y/R Sydney Digital Art Director
Michaela Brown George Patterson Y/R Sydney Planner/Copywriter
Paul Coles George Patterson Y/R Sydney Group Account Director
Alex Hay George Patterson Y/R Sydney Agency Producer
Corina Oborocianu George Patterson Y/R Sydney Account Manager
Ben Akers George Patterson Y/R Sydney Copywriter
Josh Logue Mathematics Director
Nathan Dunn George Patterson Y/R Sydney Illustrator/Designer
Steven Iannello George Patterson Y/R Sydney Art Director
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