MIMEISTHAI

Silver Spike
TitleMIMEISTHAI
ClientTED TALKS
Product / ServiceTEDX SYDNEY
CategoryC06. Other Digital Channels
EntrantCLEMENGER BBDO SYDNEY, AUSTRALIA
Entrant Company:CLEMENGER BBDO SYDNEY, AUSTRALIA
Advertising/Web Design Agency:CLEMENGER BBDO SYDNEY, AUSTRALIA

Brief Explanation

"What Twitter Would Look Like, Without A Laptop Or Smartphone”. - FastCompany Good ideas don't come from a lone genius glued to an iphone tweeting nearly as often as they come from interactions between geniuses. "The World's First Spoken-Word Trending Engine" - SohoHouse We turned TEDx's 1072 square meter theatre into a giant, real-time emerging topics trending engine. We installed an array of directional and parabolic mics throughout the theatre. Each line-out connected to a dedicated speech-to-text-engine. Taking snippets of conversations spoken live from the theatre, and generated a live visualisation portraying ideas in the room.

Credits

Name Company Position
Paul Nagy Clemenger BBDO Sydney Executive Creative Director
James Theophane Clemenger BBDO Sydney Creative Director
Rees Steel/Joel Hauer Clemenger BBDO Sydney Copywriters
James Theophane Clemenger BBDO Sydney Art Director
Denise Mckeon Clemenger BBDO Sydney Executive Producer
Jonathan Gerard Clemenger BBDO Sydney Producer
Justin James Claydon/Kyle Mcdonald Programmer
Data Visualisation Small Multiples
Technology Infrastructure Viocorp
Anthony Tiernan Clemenger BBDO Sydney Sound Design
Claire Alexander Clemenger BBDO Sydney User Experience
Toby Royce Clemenger BBDO Sydney Online
Lucas Vazquez Clemenger BBDO Sydney Editor
John Knutsson/Joshua Brown Clemenger BBDO Sydney Web Development
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