THE GATHERING

TitleTHE GATHERING
ClientKIA
Product / ServiceKIA CERATO HATCH
CategoryC01. Viral Video
EntrantINNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Entrant Company:INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA
Advertising/Web Design Agency:INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA

Brief Explanation

Although a solid small car, there is nothing really exciting about the Kia Cerato Hatch. What the Cerato does have however is a lot of features that come as standard. So, how do you make a group of standard features stand out in a compelling way? By bringing the features to life, literally. Introducing "The Extras", a collection of quirky characters that personify each "Extra" and showcase the benefit they deliver to the driver.

Credits

Name Company Position
Scott Lambert Innocean Australia Creative Director
Jenny Mak Innocean Australia Copywriter
Lyndal Kearney Innocean Australia Art Director
Tania Templeton Innocean Australia Agency Producer
Kathy O'connor Innocean Australia Planner
Nick Ball Finch Director
Jeremy Rouse Finch Dop
Julianne Shelton Finch Producer
Peter Scriberas Finch Editor
Karen Bryson Finch Executive Producer
Rob Galluzzo Finch Executive Producer
Simon Hornery Innocean Australia Group Business Director
Janine Allan Innocean Australia Business Director
Links
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