| Title | THE GATHERING |
| Brand | KIA |
| Product / Service | KIA CERATO HATCH |
| Category | C01. Viral Video |
| Entrant | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
| Entrant Company: | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | INNOCEAN WORLDWIDE AUSTRALIA North Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Scott Lambert | Innocean Australia | Creative Director |
| Jenny Mak | Innocean Australia | Copywriter |
| Lyndal Kearney | Innocean Australia | Art Director |
| Tania Templeton | Innocean Australia | Agency Producer |
| Kathy O'connor | Innocean Australia | Planner |
| Nick Ball | Finch | Director |
| Jeremy Rouse | Finch | Dop |
| Julianne Shelton | Finch | Producer |
| Peter Scriberas | Finch | Editor |
| Karen Bryson | Finch | Executive Producer |
| Rob Galluzzo | Finch | Executive Producer |
| Simon Hornery | Innocean Australia | Group Business Director |
| Janine Allan | Innocean Australia | Business Director |
Although a solid small car, there is nothing really exciting about the Kia Cerato Hatch. What the Cerato does have however is a lot of features that come as standard. So, how do you make a group of standard features stand out in a compelling way? By bringing the features to life, literally. Introducing "The Extras", a collection of quirky characters that personify each "Extra" and showcase the benefit they deliver to the driver.