Title	TEMPTATIONS
Brand	INTEL
Product / Service	ULTRABOOK
Category	C01. Viral Video
Entrant	THE MONKEYS Sydney, AUSTRALIA
Entrant Company:	THE MONKEYS Sydney, AUSTRALIA
Advertising/Web Design Agency:	THE MONKEYS Sydney, AUSTRALIA

Credits

Name	Position
Justin Drape	Executive Creative Director
Jay Gelardi	Creative Director
Jay Gelard	Art Director
Brent Tunney	Art Director
Jay Gelardi	Copywriter
Jasun Vare	Copywriter
Scott Dettrick	Copywriter
Mark Summerville	Agency Producer
Dan Beaumont	Group Content Director
Kristen Hardeman	Content Director
Pia Mcmorran	Content Manager

Brief Explanation

Six social experiments were staged across Australia, Indonesia, and Thailand using Ultrabooks™ as bait. The psychological studies were all devised to make participants step out of their comfort zone, but more specifically observe the human qualities of Determination, Power, Daring, Excitement, Persistence and Persuasiveness; the same qualities that went into the creation of the Ultrabook.

Entry URL