Title | TEMPTATIONS |
Brand | INTEL |
Product / Service | ULTRABOOK |
Category | C01. Viral Video |
Entrant | THE MONKEYS Sydney, AUSTRALIA |
Entrant Company: | THE MONKEYS Sydney, AUSTRALIA |
Advertising/Web Design Agency: | THE MONKEYS Sydney, AUSTRALIA |
Name | Position |
---|---|
Justin Drape | Executive Creative Director |
Jay Gelardi | Creative Director |
Jay Gelard | Art Director |
Brent Tunney | Art Director |
Jay Gelardi | Copywriter |
Jasun Vare | Copywriter |
Scott Dettrick | Copywriter |
Mark Summerville | Agency Producer |
Dan Beaumont | Group Content Director |
Kristen Hardeman | Content Director |
Pia Mcmorran | Content Manager |
Six social experiments were staged across Australia, Indonesia, and Thailand using Ultrabooks as bait. The psychological studies were all devised to make participants step out of their comfort zone, but more specifically observe the human qualities of Determination, Power, Daring, Excitement, Persistence and Persuasiveness; the same qualities that went into the creation of the Ultrabook.