MAKE THUMB NOISE

TitleMAKE THUMB NOISE
BrandINTEL KOREA, ASIA PACIFIC
Product / ServiceULTRABOOK™
CategoryC04. Community Applications
EntrantDIGITALDIGM Seoul, SOUTH KOREA
Entrant Company:DIGITALDIGM Seoul, SOUTH KOREA
Advertising/Web Design Agency:DIGITALDIGM Seoul, SOUTH KOREA

Credits

Name Company Position
Chan Ho Paik Digitaldigm Executive Director
Jackie Jong Chul Park Digitaldigm Creative Director/Art Director
Hyo Jung Lee Digitaldigm Art Director/Design Pm
Gyeong Oh Jeong Digitaldigm Tech Director
Gi Nam Byun Digitaldigm Director/Planner
Su Jin Ko Digitaldigm Planner
Seul Gi Shin Digitaldigm Programmer
Jong Hwan Kim Digitaldigm Flash Designer
Sang Hee Lee Digitaldigm Designer
Eun Jung Bae Digitaldigm Programmer
Hyun Su Kim Leo Agency Producer
Hae Kyoung Park Leo Agency Producer

Brief Explanation

Intel’s “Make Thumb Noise” campaign was jointly developed and created by 2NE1 to offer an unique experience among our target audience the chance to collaborate and participate on music creation with the K-Pop star 2NE1 & producer Teddy – “Music by the People” The song “Be Mine” created by the people hit over 2M on Youtube in just 5 days and over 1M votes were received from fans from 26 different countries.

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