BARINA BEATS

TitleBARINA BEATS
ClientGM HOLDEN
Product / ServiceAUTOMOTIVE
CategoryC05. Games
EntrantMcCANN MELBOURNE, AUSTRALIA
Entrant Company:McCANN MELBOURNE, AUSTRALIA
Advertising/Web Design Agency:McCANN MELBOURNE, AUSTRALIA

Brief Explanation

The brief was to further develop the offline work that McCann had already done for the all-new Barina into the digital and social media space. To ensure that we met the brief we developed a Facebook game that integrated the product features into an engaging game play format that leveraged the audio of the all-new Barina radio ad and the visuals of the print execution. The game overall was played 117,911 times, an average of 14.57 times played per person. In total, 6, 583 people signed up to Holden marketing material.

Credits

Name Company Position
John Mescall Mccann Executive Creative Director
Annie Price Mccann Creative Director
Adrian Mills Mccann Group Account Director
Ash Pegram Mccann Creative Technologist
Alec Hussein Mccann Account Director
Lauren Carlin Mccann Digital Producer
Scott Hall Mccann Digital Designer
Think Nimble Think Nimble Development
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