Title | JOHN CARTER DIGITAL INTEGRATED CAMPAIGN |
Brand | WALT DISNEY STUDIOS MOTION PICTURES, MALAYSIA |
Product / Service | MOVIE/ENTERTAINMENT |
Category | D01. Integrated Digital Campaign |
Entrant | MONSTER INTERACTIVE Petaling Jaya, MALAYSIA |
Entrant Company: | MONSTER INTERACTIVE Petaling Jaya, MALAYSIA |
Advertising/Web Design Agency: | MONSTER INTERACTIVE Petaling Jaya, MALAYSIA |
Name | Company | Position |
---|---|---|
Lv Chong | Monster Interactive | Project Director |
Tien Lu | Monster Interactive | Creative Director |
Penny Lee | Monster Interactive | Business Manager |
Clara Soon | Monster Interactive | Art Director |
Ng Wei Kian | Monster Interactive | Multimedia Designer |
Verat Yuthavong | Monster Interactive | Technical Director |
Koo Cher Ting | Monster Interactive | Interface Architect |
Yee Pik Lai | Monster Interactive | Project Manager |
Justin Ang | Monster Interactive | Copywriter |
Felix Chu | Monster Interactive | Business Director |
Wayne Lim | Monster Interactive | Creative Director |
Utilising the latest technology, we created an innovative marketing campaign for the movie John Carter to help it stand out against a crowd of other blockbuster titles. We understood that the best way to entice audiences was to immerse them into the action-packed world of the movie. So, we employed a formula that combined intensity and interaction to produce an integrated solution that included a viral Facebook App and contest, innovative web banners using new sound technology and combined channels that targeted on-ground and online viewers.