JOHN CARTER DIGITAL INTEGRATED CAMPAIGN

TitleJOHN CARTER DIGITAL INTEGRATED CAMPAIGN
ClientWALT DISNEY STUDIOS MOTION PICTURES, MALAYSIA
Product / ServiceMOVIE/ENTERTAINMENT
CategoryD01. Integrated Digital Campaign
EntrantMONSTER INTERACTIVE Petaling Jaya, MALAYSIA
Entrant Company:MONSTER INTERACTIVE Petaling Jaya, MALAYSIA
Advertising/Web Design Agency:MONSTER INTERACTIVE Petaling Jaya, MALAYSIA

Brief Explanation

Utilising the latest technology, we created an innovative marketing campaign for the movie John Carter to help it stand out against a crowd of other blockbuster titles. We understood that the best way to entice audiences was to immerse them into the action-packed world of the movie. So, we employed a formula that combined intensity and interaction to produce an integrated solution that included a viral Facebook App and contest, innovative web banners using new sound technology and combined channels that targeted on-ground and online viewers.

Credits

Name Company Position
Lv Chong Monster Interactive Project Director
Tien Lu Monster Interactive Creative Director
Penny Lee Monster Interactive Business Manager
Clara Soon Monster Interactive Art Director
Ng Wei Kian Monster Interactive Multimedia Designer
Verat Yuthavong Monster Interactive Technical Director
Koo Cher Ting Monster Interactive Interface Architect
Yee Pik Lai Monster Interactive Project Manager
Justin Ang Monster Interactive Copywriter
Felix Chu Monster Interactive Business Director
Wayne Lim Monster Interactive Creative Director
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