Title | TOILET BIKE NEO |
Brand | TOTO |
Product / Service | TOTO |
Category | A04. Other Consumer Products |
Entrant | DENTSU Tokyo, JAPAN |
Entrant Company: | DENTSU Tokyo, JAPAN |
Advertising/Web Design Agency: | DENTSU Tokyo, JAPAN |
2nd Advertising/Web Design Agency: | PARTY Tokyo, JAPAN |
Name | Company | Position |
---|---|---|
Yoshimitsu Sawamoto | Dentsu Inc. | Executive Creative Director |
Hiroki Nakamura | Party Inc. | Creative Director |
Junichi Harima | Dentsu Inc. | Creative Director/Copywriter |
Sohei Okano | Dentsu Inc. | Creative Director/Copywriter |
Noriaki Onoe | Dentsu Inc. | Copywriter/Planner/Illustrator |
Tsubasa Adachi | Dentsu Inc. | Art Director |
Kentaro Sagara | Dentsu Inc. | Art Director/Typographer |
Tomonobu Yamazumi | Dentsu Inc. | Producer |
So Moriyama | Dentsu Inc. | Producer |
Tatsuyoshi Umezawa | Dentsu Inc. | Account Manager |
Miyuki Tsuya | Dentsu Inc. | Account Manager |
Seiichi Saito | Rhizomatiks Co./Ltd. | Digital Production |
Akira Fujimoto | Dgn | Digital Production |
Masanobu Ishii | Kaibutsu | Illustrator |
Emi Kubota | Dentsu Inc. | Illustrator |
Irochika Horiuchi | Dentsu Inc. | Illustrator |
Fujio Fujii | Dentsu Inc. | Illustrator |
Tomoko Takeda | Dentsu Inc. | Illustrator |
Kimiko Sekido | Dentsu Inc. | Illustrator |
Nao Hirano | Dentsu Inc. | Illustrator |
For the long-established and one of the foremost toilet product maker, travelling 1,400km in 28 days on a poop-powered bike was definately a novel challenge. The purpose was to promote TOTO's CO2 reduction activity by caravanning its showrooms all over Japan on this extraordinary, humorous and eco-friendly bike which is capable of running without gasoline. As a result, poop-powered bike completed the full distance, 14,000km in 28 days and TOTO's eco-friendly acitvity became widely spread throughout Japan with many laughter in the most ec0-friendly way, gaining 600,000 web page views and over 4,500 tweets in a month .