| Title | JAL SOCIAL BLOCK ART |
| Brand | JAPAN AIR LINES |
| Product / Service | TOKYO-BOSTON AIRLINE SERVICE |
| Category | A06. Business Products & Services |
| Entrant | 1-10DESIGN Kyoto, JAPAN |
| Entrant Company: | 1-10DESIGN Kyoto, JAPAN |
| Advertising/Web Design Agency: | 1-10DESIGN Kyoto, JAPAN |
| 2nd Advertising/Web Design Agency: | TOKYU AGENCY Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Toshiyuki Fujitsuka | Tokyu Agency | Creative Director |
| Masayuki Uchida | Tokyu Agency | Art Director |
| Naoki Tsuneyasu | Tokyu Agency | Planner |
| Seiji Higuchi | Tokyu Agency | Account Executive |
| Yusuke Yamanaga | Tokyu Agency | Account Executive |
| Yuki Hayashi | Tokyu Agency | Account Executive |
| Masaya Ishizaka | 1-10 Design/Inc | Creative Director |
| Michiko Kobayashi | 1-10 Design/Inc | Director |
| Masayuki Iizuka | 1-10 Design/Inc | Technical Director |
| Haruna Fujihira | 1-10 Design/Inc | Designer |
| Shunsuke Kotani | 1-10 Design/Inc | Programmer |
| Masayuki Emi | 1-10 Design/Inc | Programmer |
| Yuki Yamada | 1-10 Design/Inc | Movie Director |
| Mayumi Tsujio | 1-10 Design/Inc | Movie Director |
| Shunsuke Kishi | 1-10 Design/Inc | Flash Developer |
| Satoshi Matsuo | Birdland | Illustrator |
| Yoshiyuki Ishii | Kanzan | Copy Writer |
| Kazuya Okuyama | Kyucon | Flash Developer |
| Takayuki Joe | No.9 | Sound Designer |
Challenge Inform start of Tokyo-Boston airline service and acquire new users by making people realize that JAL takes on new challenges. Solution We developed a real-time art creation program that connects Tokyo and Boston, encouraging borderless communication between the cities. JAL SOCIAL BLOCK ART Result Even though no media buys have taken place, 130,000 blocks were stacked up in the first 24 hours, and stacking has now exceeded 3.2 million blocks. (375,000 people participated in one month)