JAL SOCIAL BLOCK ART

TitleJAL SOCIAL BLOCK ART
ClientJAPAN AIR LINES
Product / ServiceTOKYO-BOSTON AIRLINE SERVICE
CategoryA06. Business Products & Services
Entrant1-10DESIGN Kyoto, JAPAN
Entrant Company:1-10DESIGN Kyoto, JAPAN
Advertising/Web Design Agency:1-10DESIGN Kyoto, JAPAN
2nd Advertising/Web Design Agency:TOKYU AGENCY Tokyo, JAPAN

Brief Explanation

Challenge Inform start of Tokyo-Boston airline service and acquire new users by making people realize that JAL takes on new challenges. Solution We developed a real-time art creation program that connects Tokyo and Boston, encouraging borderless communication between the cities. JAL SOCIAL BLOCK ART Result Even though no media buys have taken place, 130,000 blocks were stacked up in the first 24 hours, and stacking has now exceeded 3.2 million blocks. (375,000 people participated in one month)

Credits

Name Company Position
Toshiyuki Fujitsuka Tokyu Agency Creative Director
Masayuki Uchida Tokyu Agency Art Director
Naoki Tsuneyasu Tokyu Agency Planner
Seiji Higuchi Tokyu Agency Account Executive
Yusuke Yamanaga Tokyu Agency Account Executive
Yuki Hayashi Tokyu Agency Account Executive
Masaya Ishizaka 1-10 Design/Inc Creative Director
Michiko Kobayashi 1-10 Design/Inc Director
Masayuki Iizuka 1-10 Design/Inc Technical Director
Haruna Fujihira 1-10 Design/Inc Designer
Shunsuke Kotani 1-10 Design/Inc Programmer
Masayuki Emi 1-10 Design/Inc Programmer
Yuki Yamada 1-10 Design/Inc Movie Director
Mayumi Tsujio 1-10 Design/Inc Movie Director
Shunsuke Kishi 1-10 Design/Inc Flash Developer
Satoshi Matsuo Birdland Illustrator
Yoshiyuki Ishii Kanzan Copy Writer
Kazuya Okuyama Kyucon Flash Developer
Takayuki Joe No.9 Sound Designer
Links
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