SUGOROKU

TitleSUGOROKU
ClientRYOHIN KEIKAKU
Product / ServiceMUJI CURRY
CategoryA02. Fast Moving Consumer Goods
EntrantUNIT_ONE Tokyo, JAPAN
Entrant Company:UNIT_ONE Tokyo, JAPAN
Advertising/Web Design Agency:UNIT_ONE Tokyo, JAPAN
2nd Advertising/Web Design Agency:GROOVISIONS Tokyo, JAPAN

Brief Explanation

Proposing a completely new eating tradition for celebrating the New Year, and to establish it as a new standard in Japan. We present MUJI CURRY and a new digital communication platform popularizing this updated cuisine. Sugoroku is a traditional Japanese board game played at New Year's, and MUJI CURRY SUGOROKU is a social sugoroku game.

Credits

Name Company Position
Kentaro Katsube Unit_one Inc. Creative Director
Takashi Okutani Ryohin Keikaku Producer
Tsunemi Kawana Ryohin Keikaku Chief Director
Kota Kazama Ryohin Keikaku Director
Links
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