| Title | SUGOROKU |
| Brand | RYOHIN KEIKAKU |
| Product / Service | MUJI CURRY |
| Category | A02. Fast Moving Consumer Goods |
| Entrant | UNIT_ONE Tokyo, JAPAN |
| Entrant Company: | UNIT_ONE Tokyo, JAPAN |
| Advertising/Web Design Agency: | UNIT_ONE Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | GROOVISIONS Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kentaro Katsube | Unit_one Inc. | Creative Director |
| Takashi Okutani | Ryohin Keikaku | Producer |
| Tsunemi Kawana | Ryohin Keikaku | Chief Director |
| Kota Kazama | Ryohin Keikaku | Director |
Proposing a completely new eating tradition for celebrating the New Year, and to establish it as a new standard in Japan. We present MUJI CURRY and a new digital communication platform popularizing this updated cuisine. Sugoroku is a traditional Japanese board game played at New Year's, and MUJI CURRY SUGOROKU is a social sugoroku game.