Title | SAVE SEVEN |
Brand | NEW ZEALAND BREAST CANCER FOUNDATION |
Product / Service | BREAST CANCER AWARENESS MONTH |
Category | A07. Public Service, Charity & Fund Raising |
Entrant | COLENSO BBDO Auckland, NEW ZEALAND |
Entrant Company: | COLENSO BBDO Auckland, NEW ZEALAND |
Advertising/Web Design Agency: | COLENSO BBDO Auckland, NEW ZEALAND |
Name | Company | Position |
---|---|---|
Nick Worthington | Colenso Bbdo | Creative Chairman |
Levi Slavin | Colenso Bbdo | Creative Director |
Aaron Turk | Colenso Bbdo | Digital Creative Director |
Kia Heinnen | Colenso Bbdo | Art Director/Copywriter |
Zoe Hawkins | Colenso Bbdo | Copywriter/Art Director |
Tim Ellis | Colenso Bbdo | Senior Account Director |
Jen Storey | Colenso Bbdo | Agency Producer |
Eileen Cosgrove-Maloney | Colenso Bbdo | Account Executive |
Amanda Theobald | Colenso Bbdo | Agency Digital Producer |
Mike Hammond | Colenso Bbdo | Editor |
Craig Macgregor | Colenso Bbdo | Digital Developer |
Matt Visser | Colenso Bbdo | Digital Developer |
Jae Morrison | Colenso Bbdo | Film Director |
Felicity Morgan-Rhind | Prodigy | Film Director |
Zoe Mcintosh | Thick As Theives | Film Director |
Luke Savage | Flying Fish | Film Director |
Zia Mandiviwalla | Curious Films | Film Director |
Damien Shatford | The Sweet Shop | Film Director |
James Solomon | Flying Fish | Film Director |
Nich Cunningham | Franklin Road | Sound Design |
Seven, the number of women diagnosed with breast cancer in NZ every day. But if 7 people told this message to 7 women they loved, and those 7 told 7 more friends and this happened 7 times, you’d reach more than NZ’s population, in only 7 shares. We created seven films with seven breast cancer sufferers at saveseven.co.nz. Here you could filter your Facebook friends to just women and then you could choose seven to share the Save Seven message with. Save Seven helped generate 16.2 million earned media impressions in a population of 4.4 million. Online donations rose 133%.