A FAIR RIDE FOR ALL

TitleA FAIR RIDE FOR ALL
ClientVIRGIN MOBILE AUSTRALIA
Product / ServiceMOBILE AND DATA PLANS
CategoryA05. Consumer Services
EntrantONE GREEN BEAN Sydney, AUSTRALIA
Entrant Company:ONE GREEN BEAN Sydney, AUSTRALIA
Advertising/Web Design Agency:ONE GREEN BEAN Sydney, AUSTRALIA

Brief Explanation

A Fair Ride For All saw bikes being hidden in secret locations across five states with clues released via the campaign hub - FairRide.com.au. To join the hunt, users liked the bikes they wanted to win and then followed the clues on the site's Google Map. Facebook's open graph pushed notifications into users Facebook newsfeeds. Users could also save down calendar events for each hunt. The site was optimised for mobile, ensuring hunters could participate on the go. Nearly 100,000 visitors spent an average 8.5mins on the site, with 12mins on mobile - generating over 30,000 social actions.

Credits

Name Company Position
Kat Thomas One Green Bean Managing Director
Matt Kendall One Green Bean Digital Communications Strategist
Chrisy Long One Green Bean Social Media Manager
Nick Ross-Edwards One Green Bean Online Community Manager
Chris Gillespie Future Büro Creative Director
Andrew Bateman Future Büro Technical Director
Stef Rousset Future Büro Project Manager
Links
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