THE AFFECTING TV

TitleTHE AFFECTING TV
ClientSAMSUNG
Product / ServiceSMART TV
CategoryB01. Corporate Information
EntrantOPENTIDE GREAT CHINA Beijing, CHINA
Entrant Company:OPENTIDE GREAT CHINA Beijing, CHINA
Advertising/Web Design Agency:OPENTIDE GREAT CHINA Beijing, CHINA

Brief Explanation

Smart TV is a new product which can really interact with users, so catch the "Interaction" as the creative point of the banner. Conbine 2 ad positions (1 usual position and 1 rich media position) to work together. users should open the camera in their computers, and use their hands to touch the button so that the girl in the banner can show the reaction, which can bring the real interacting experiencto users.

Credits

Name Company Position
Jack Hao Opentide China Creativ Director
Jacky Chen Opentide China Assistant Creative Director
Zuoyu Liu Opentide China Art Director
Peng Yu Opentide China Art Director
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