Title | BURN BAD LUCK |
Brand | Y&R VIETNAM |
Product / Service | Y&R VIETNAM |
Category | A01. Corporate Information |
Entrant | Y&R VIETNAM Ho Chi Minh City , VIETNAM |
Entrant Company: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Advertising/Web Design Agency: | Y&R VIETNAM Ho Chi Minh City, VIETNAM |
Name | Company | Position |
---|---|---|
Kit Ong | Y/R Vietnam | Executive Creative Director |
Lawrence Valencia | Y/R Vietnam | Associate Creative Director |
Huy Nguyen | Y/R Vietnam | Senior Art Director |
Vuong Nguyen | Y/R Vietnam | Art Director |
Khoa Lam | Y/R Vietnam | Art Director |
Thach Thao Nguyen | Y/R Vietnam | Copywriter |
Le Nguyen | Y/R Vietnam | Copywriter |
Kit Ong | Y/R Vietnam | Copywriter |
Lee Wern Kee | Y/R Singapore | Art Director |
Ong Sze Sze | Y/R Singapore | Art Director |
Emir Shafri | Y/R Singapore | Copywriter |
Prima Aulia Gusta | Y/R Singapore | Developer |
Akbar Pahlevi | Y/R Singapore | Developer |
Wendy Koh | Y/R Singapore | Operation Director |
Every Chinese New Year (or Tet in Vietnam), ad agencies are tasked to send out some form of greeting message to clients. And before CNY, people get rid of their bad luck by cutting their hair, buying new clothes and spring-clean the house. At Y&R, we created a fun website called Burn Bad Luck for the network and our clients. Staff and clients sent their bad luck accumulated prior to CNY to be burnt so that they can start on a clean slate in the Dragon Year.