BURN BAD LUCK

TitleBURN BAD LUCK
ClientY&R VIETNAM
Product / ServiceY&R VIETNAM
CategoryA01. Corporate Information
EntrantY&R VIETNAM Ho Chi Minh City , VIETNAM
Entrant Company:Y&R VIETNAM Ho Chi Minh City, VIETNAM
Advertising/Web Design Agency:Y&R VIETNAM Ho Chi Minh City, VIETNAM

Brief Explanation

Every Chinese New Year (or Tet in Vietnam), ad agencies are tasked to send out some form of greeting message to clients. And before CNY, people get rid of their bad luck by cutting their hair, buying new clothes and spring-clean the house. At Y&R, we created a fun website called Burn Bad Luck for the network and our clients. Staff and clients sent their bad luck accumulated prior to CNY to be burnt so that they can start on a clean slate in the Dragon Year.

Credits

Name Company Position
Kit Ong Y/R Vietnam Executive Creative Director
Lawrence Valencia Y/R Vietnam Associate Creative Director
Huy Nguyen Y/R Vietnam Senior Art Director
Vuong Nguyen Y/R Vietnam Art Director
Khoa Lam Y/R Vietnam Art Director
Thach Thao Nguyen Y/R Vietnam Copywriter
Le Nguyen Y/R Vietnam Copywriter
Kit Ong Y/R Vietnam Copywriter
Lee Wern Kee Y/R Singapore Art Director
Ong Sze Sze Y/R Singapore Art Director
Emir Shafri Y/R Singapore Copywriter
Prima Aulia Gusta Y/R Singapore Developer
Akbar Pahlevi Y/R Singapore Developer
Wendy Koh Y/R Singapore Operation Director
Links
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