STREET CAMERA

TitleSTREET CAMERA
ClientSANDISK
Product / ServiceFLASH MEMORY CARDS
CategoryA04. Other Consumer Products
EntrantASAHI ADVERTISING Tokyo, JAPAN
Entrant Company:ASAHI ADVERTISING Tokyo, JAPAN
Advertising/Web Design Agency:ASAHI ADVERTISING Tokyo, JAPAN
2nd Advertising/Web Design Agency:TYO ID DIVISION Tokyo, JAPAN

Brief Explanation

Building on the familiar Google Street View interface, the SanDisk Street Camera lets users easily take impressive and intriguing photographs and store them in their own album. In keeping with the theme of the SanDisk brand, the site encourages people to discover beauty and preserve it in the form of pictures.The SanDisk Street Camera has attracted serious media attention, generating global website traffic, and the sharing of photos via social media has been extremely popular.This campaign has increased the number of its website visitors by 244% comparing other campaigns, and successfully increased brand awareness. Won the Bronze Lotus in ADFEST2012.

Credits

Name Company Position
Kazuhiko Takeuchi Asahi Advertising Inc. Executive Creative Director/Planner
Kenichiro Tatara Asahi Advertising Inc. Executive Creative Director
Manabu Taniguchi Asahi Advertising Inc. Creative Director/Planner
Emi Kamijo Asahi Advertising Inc. Creative Director/Planner
Yoshihisa Kawamoto Asahi Advertising Inc. Agency Producer
Ryo Hirayama Asahi Advertising Inc. Agency Producer
Fumio Shiosaka Tyo Inc./Id Division. Creative Director/Planner
Mika Tachibana Tyo Inc./Id Division. Interactive Director
Kanako Nakagawa Tyo Inc./Id Division. Project Manager
Yousuke Iwamoto Tyo Inc./Id Division. Technical Director
Eisaku Miyashita Tyo Inc./Id Division. Producer
Rie Kobayashi Tyo Inc. Account Executive
Takaaki Yagi Form::process Interactive Designer
Kazumasa Kotaki Form::process Interactive Designer
Yoshihisa Satou Thirtieth Co./Ltd. Music Producer/Composer
Ryo Matsui Thirtieth Co./Ltd. Music Producer/Composer
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