| Title | STREET CAMERA |
| Brand | SANDISK |
| Product / Service | FLASH MEMORY CARDS |
| Category | A04. Other Consumer Products |
| Entrant | ASAHI ADVERTISING Tokyo, JAPAN |
| Entrant Company: | ASAHI ADVERTISING Tokyo, JAPAN |
| Advertising/Web Design Agency: | ASAHI ADVERTISING Tokyo, JAPAN |
| 2nd Advertising/Web Design Agency: | TYO ID DIVISION Tokyo, JAPAN |
| Name | Company | Position |
|---|---|---|
| Kazuhiko Takeuchi | Asahi Advertising Inc. | Executive Creative Director/Planner |
| Kenichiro Tatara | Asahi Advertising Inc. | Executive Creative Director |
| Manabu Taniguchi | Asahi Advertising Inc. | Creative Director/Planner |
| Emi Kamijo | Asahi Advertising Inc. | Creative Director/Planner |
| Yoshihisa Kawamoto | Asahi Advertising Inc. | Agency Producer |
| Ryo Hirayama | Asahi Advertising Inc. | Agency Producer |
| Fumio Shiosaka | Tyo Inc./Id Division. | Creative Director/Planner |
| Mika Tachibana | Tyo Inc./Id Division. | Interactive Director |
| Kanako Nakagawa | Tyo Inc./Id Division. | Project Manager |
| Yousuke Iwamoto | Tyo Inc./Id Division. | Technical Director |
| Eisaku Miyashita | Tyo Inc./Id Division. | Producer |
| Rie Kobayashi | Tyo Inc. | Account Executive |
| Takaaki Yagi | Form::process | Interactive Designer |
| Kazumasa Kotaki | Form::process | Interactive Designer |
| Yoshihisa Satou | Thirtieth Co./Ltd. | Music Producer/Composer |
| Ryo Matsui | Thirtieth Co./Ltd. | Music Producer/Composer |
Building on the familiar Google Street View interface, the SanDisk Street Camera lets users easily take impressive and intriguing photographs and store them in their own album. In keeping with the theme of the SanDisk brand, the site encourages people to discover beauty and preserve it in the form of pictures.The SanDisk Street Camera has attracted serious media attention, generating global website traffic, and the sharing of photos via social media has been extremely popular.This campaign has increased the number of its website visitors by 244% comparing other campaigns, and successfully increased brand awareness. Won the Bronze Lotus in ADFEST2012.