Silver Spike
CategoryC06. Other Digital Channels
EntrantDENTSU Tokyo, JAPAN
Entrant Company:DENTSU Tokyo, JAPAN
Advertising/Web Design Agency:DENTSU Tokyo, JAPAN
2nd Advertising/Web Design Agency:KAIBUTSU Tokyo, JAPAN

Brief Explanation

Since year 2000, children’s reduced opportunities to contact cars have become a major issue. In order to convey the “FUN” in Honda brand by experiencing the car’s true values, we invented a car that runs with a smile. The car, with the world’s first interface to drive with a “face” using facial recognition technology, made a surprise exhibition at the motor show. As a result, SNS, news sites and TV shows picked up children’s smiles, created through the experience of the Honda brand, and reached over 100million households. And since it was very popular and favoured by the users, it was presented in Honda hosted events all over Japan.


Name Company Position
Ryoichi Nakano Dentsu Inc. Tokyo Creative Director
Yusuke Kitani Kaibutsu Inc. Creative Director/Art Director
Naoki Tanaka Dentsu Inc. Tokyo Copywriter/Planner
Mitsuhiro Ichiba Dentsu Inc. Tokyo Agency Producer
Roy Ryo Tsukiji Birdman Inc. Director
Youichi Kanazawa Birdman Inc. Technical Director
Nobuaki Arikata Birdman Inc. Flash Programmer
Takeru Kobayashi 29970 Programmer
Junichi Arakawa Birdman Inc. Cg Designer
Masanobu Ishii Kaibutsu Inc. Designer
Sanako Ukon Kaibutsu Inc. Designer
Mery Hayama Kaibutsu Inc. Designer
Shojiro Nakaoka Bitztream Sound Director
Hiroki Ono Aoi Advertising Promotion Inc. Film Director
Syunsuke Nakamura Aoi Advertising Promotion Inc. Film Producer
Yoshihiro Asada Aoi Advertising Promotion Inc. Video Pm
Takayuki Inase Aoi Advertising Promotion Inc. Video Pm
Masafumi Maruyama Dentsu Inc. Tokyo Account Executive
Yoshifumi Nakagawa Dentsu Inc. Tokyo Account Executive
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