| Title | UNFOLLOW |
| Brand | NOKIA CHINA |
| Product / Service | NOKIA N9 |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | JWT BEIJING, CHINA |
| Entrant Company: | JWT BEIJING, CHINA |
| Advertising/Web Design Agency: | JWT BEIJING, CHINA |
| Name | Company | Position |
|---|---|---|
| Polly Chu | Jwt Beijing | Chief Creative Officer |
| Shankun Sun | Jwt Beijing | Group Creative Director |
| Dechun Qiu | Jwt Beijing | Associate Creative Director |
| Wei Huang | Jwt Beijing | Senior Copywriter |
| Youyou Wu | Jwt Beijing | Senior Copywriter |
| Xiaochuan Liu | Jwt Beijing | Art Director |
| Lin Ma | Jwt Beijing | Producer |
| Nicole Tan | Jwt Beijing | Business Director |
| Sophie Rong | Jwt Beijing | Senior Account Director |
| Brian Ng | Jwt Beijing | Strategy Planning Director |
| Tinghu Ye | Tinghoevo/Woofly Film Production | Film Director |
| Xingyu Huang | Tinghoevo/Woofly Film Production | Film Director |
| Qian Wu | Tinghoevo/Woofly Film Production | Executive Producer |
| Anna Shipley | Nokia China | Communications Director |
| Jason Cao | Nokia China | Head Of Campaign Activation/Digital |
| Rachel Wu | Nokia China | Activation Manager |
| Jerbin Yuan | Wunderman Beijing | Group Creative Director |
| Xun Wu | Wunderman Beijing | Account Director |
| Karen Guo | Carat China | Associate Digital Director |
| Peggy Ji | Carat China | Associate Social Media Planning Director |
Nokia N9 launched in China at a very challenging time. Everyone was following Apple or Android. With brand preference on the decline, Nokia needed a turning point. Unlike any other device launch, the objective of N9 campaign need to drive the sales of N9 as well as re-establish Nokia's credentials & regain 'love' for the brand. Instead of a traditional campaign, we created a topic via a 'micro-blog' film and marketed it like a movie celebrating the 'UNFOLLOW' spirit. The campaign generated 67 million views; the most viewed branded online video campaign in China during the campaign period.