DIRECT THE DRAMA

TitleDIRECT THE DRAMA
ClientNOKIA
Product / ServiceNOKIA SMARTPHONES
CategoryA04. Other Consumer Products
EntrantWUNDERMAN INTERNATIONAL Gurgaon , INDIA
Entrant Company:WUNDERMAN INTERNATIONAL Gurgaon, INDIA
Advertising/Web Design Agency:WUNDERMAN INTERNATIONAL Gurgaon, INDIA

Brief Explanation

For the Indian youth today, decisions are tough: this outfit or that, this boy or that, matching shoes everything’s a drama! Being young is not as easy as it looks. Let the apps on Nokia Smartphones make it easier for you. We created Direct the Drama to let young, emotional decision makers decide their fate, with a little help from Nokia Smartphones. Go ahead and direct your drama! and create and share your own ending. 3,00,000 users interacted with the video, gave us over 2,000 unique and crazy endings and got a glimpse of everything Nokia smartphones had to offer.

Credits

Name Company Position
Indrajeet Bose Wunderman International Creative Director/Art
Supreet Mahanti Wunderman International Creative Director/Copy
Chaitali Dasgupta Wunderman International Group Head/Copy
Sukant Chhetri Wunderman International Creative Designer
Akhilesh Sabharwal Wunderman International Senior Interactive Manager
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