| Title | DIRECT THE DRAMA |
| Brand | NOKIA |
| Product / Service | NOKIA SMARTPHONES |
| Category | A04. Other Consumer Products |
| Entrant | WUNDERMAN INTERNATIONAL Gurgaon , INDIA |
| Entrant Company: | WUNDERMAN INTERNATIONAL Gurgaon, INDIA |
| Advertising/Web Design Agency: | WUNDERMAN INTERNATIONAL Gurgaon, INDIA |
| Name | Company | Position |
|---|---|---|
| Indrajeet Bose | Wunderman International | Creative Director/Art |
| Supreet Mahanti | Wunderman International | Creative Director/Copy |
| Chaitali Dasgupta | Wunderman International | Group Head/Copy |
| Sukant Chhetri | Wunderman International | Creative Designer |
| Akhilesh Sabharwal | Wunderman International | Senior Interactive Manager |
For the Indian youth today, decisions are tough: this outfit or that, this boy or that, matching shoes everything’s a drama! Being young is not as easy as it looks. Let the apps on Nokia Smartphones make it easier for you. We created Direct the Drama to let young, emotional decision makers decide their fate, with a little help from Nokia Smartphones. Go ahead and direct your drama! and create and share your own ending. 3,00,000 users interacted with the video, gave us over 2,000 unique and crazy endings and got a glimpse of everything Nokia smartphones had to offer.