| Title | BURST OF JOY JUICE TALK SHOW |
| Brand | COCA-COLA GREATER CHINA |
| Product / Service | MINUTE MAID JUICE |
| Category | D01. Integrated Digital Campaign |
| Entrant | WWWINS ISOBAR Shanghai, CHINA |
| Entrant Company: | WWWINS ISOBAR Shanghai, CHINA |
| Advertising/Web Design Agency: | WWWINS ISOBAR Shanghai, CHINA |
| Name | Company | Position |
|---|---|---|
| Tim Doherty | Wwwins Isobar | Creative Partner |
| Mike Chang | Wwwins Isobar | Solution Architect |
| Enya Chang | Wwwins Isobar | Project Manager |
| Evelyn You | Wwwins Isobar | Planning Manager |
| Beth Hsu | Wwwins Isobar | Associate Director |
| Amanda Lai | Wwwins Isobar | Planning Director |
| Jimmy Zhang | Wwwins Isobar | Senior Interactive Designer |
| Cain Peng | Wwwins Isobar | Copywriter |
| Sally Lu | Wwwins Isobar | Media Planner |
| Baby Guo | Wwwins Isobar | Art Director |
| Linne Chen | Wwwins Isobar | Senior Producer |
| Sheep Zeng | Wwwins Isobar | Assistant Media Planner |
| Nana Zheng | Wwwins Isobar | Senior Experience Designer |
| Vanilla Chen | Wwwins Isobar | Interactive Design Director |
| Robert Li | Wwwins Isobar | Presentation Designer |
| Terry Tsai | Wwwins Isobar | Senior System Engineer |
| Roy Wang | Wwwins Isobar | Producer |
Minute Maid Juice wanted to build up the relationship with consumers and to increase brand preference. Focusing on slices of life, a hilarious and interactive “Burst of Joy” talk show was created to promote the humorous and sharing attitude of brand. Topic featured every week is relevant to consumers and elaborative discussed by host and celebrities, Eason Chen & Ella Chen. Consumers could join and interact during the on-air conversation through tools they are familiar with, like SNS, mobile APP, SMS, MMS, IVR or WAP. The show successfully generated almost 1 million contents and recruited 350 thousand fans.