| Title | KINDER FUNDERLAND |
| Brand | FERRERO |
| Product / Service | CHOCOLATE BAR |
| Category | C02. Viral & Email Marketing, e-cards etc. |
| Entrant | RAZORFISH Hong Kong , HONG KONG |
| Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Jerry Chu | Razorfish | Creative Director |
| Ray Chan | Razorfish | Associate Director Of Social Media |
| Joe Ting | Razorfish | Senior Copywriter |
| Opal Li | Razorfish | Associate Project Director |
| Jonathan Cheung | Razorfish | Assistant Project Manager |
| Kitty Kwok | Razorfish | Assistant Project Manager |
| Kiki Wong | Razorfish | Interactive Designer |
| Winkie Lam | Razorfish | Project Executive |
Kinder Bueno in Hong Kong targets teenagers aged from 15 to 24. We decided to use creativity to grab the attention of target audiences. We turn the page to a Facebook live show, lively broadcasted at 5-7pm in weekdays. We have a live host stands by and chit-chats with fans. The show has different themes everyday, ranged from DIY tutorials, social games, riddles to IQ tests. The content involves everything aligns with the brand proposition - fun in different dimensions, yet still positive and smart.