| Title | NEW CROCS NEW YOU CAMPAIGN |
| Brand | CROCS ASIA |
| Product / Service | FASHION/ SHOES |
| Category | A04. Other Consumer Products |
| Entrant | RAZORFISH Hong Kong , HONG KONG |
| Entrant Company: | RAZORFISH Hong Kong, HONG KONG |
| Advertising/Web Design Agency: | RAZORFISH Hong Kong, HONG KONG |
| Name | Company | Position |
|---|---|---|
| Jerry Chu | Razorfish | Creative Director |
| Colin Siu | Razorfish | Interactive Designer |
| Casta Siu | Razorfish | Project Manager |
| Wilma Chan | Razorfish | Assistant Project Manager |
| Brian Wong | Razorfish | Technology Manager |
| Cullen Sun | Razorfish | Web Developer |
| Michael Xu | Razorfish | Web Developer |
A huge fans to Crocs or not? It's fifty-fifty! Crocs "also" has fashionable styles, yet not known by all. Raising the awareness of the new series, we launched "New Crocs New You" website, introducing happiness generated from comfortable Crocs shoes. The website worked with a mobile app, through QR code, users could check the shoes details in the video on website without going around the web. 10,000 users submitted their reasons to join the contest to win a makeover trip across Asia. A total visit over 338,000 with average time spent 3”45’ and 12,000 apps download recorded.