| Title | PASTA LOVES LEGGO'S |
| Brand | LEGGO'S |
| Product / Service | PERSONALISED LOVE SONGS |
| Category | C04. Community Applications |
| Entrant | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Entrant Company: | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Advertising/Web Design Agency: | BELGIOVANE WILLIAMS MACKAY Sydney, AUSTRALIA |
| Name | Company | Position |
|---|---|---|
| Rob Belgiovane | Belgiovane Williams Mackay | Executive Creative Director |
| Shaun Branagan | Belgiovane Williams Mackay | Creative Director |
| Gus Johnston | Belgiovane Williams Mackay | Creative Group Head |
| Jeremy Elliot | Belgiovane Williams Mackay | Digital Art Director |
| Jamie Mackay | Belgiovane Williams Mackay | Executive Planning Director |
| Belinda Murray | Belgiovane Williams Mackay | Group Account Director |
| Lynne Robb | Belgiovane Williams Mackay | Senior Account Director |
| Abby Hunt | Belgiovane Williams Mackay | Head Of Onscreen And Experience |
| Sonia Mclaverty | Belgiovane Williams Mackay | Onscreen Producer |
| Chocolate | Production House | |
| Dave Ellis | Chocolate | Director |
We wanted to help people share their love for free on Valentine's Day. By becoming a fan of Leggo’s on facebook and answering questions about their relationship, users received a personalised love song on Valentine’s Day to share with their special someone. The five best entries won a completely bespoke song referencing specific details of their relationship. The response from the community was overwhelming, reaching our target number of LIKES 3 times over. And it was the perfect way to allow people to interact with our 'Pasta loves Leggo's' brand campaign in a heart-warming way.